Growth Marketing
Data Science
Predictive Growth Path
Predictive Dashboards to guide your marketing decisions and maximize your revenue growth
Data Unification
Linking data across channels, platforms and time is the foundation to any comprehensive analysis and optimization effort.
Bid & Budget Allocation
Identify optimal cross-channel bid and budget spending scenarios for maximum ROI
Lifetime Value Modeling
Understanding your customer’s behavioral patterns is key to growing long term revenue and reducing churn
Segmentation & Personalization
Identifying and targeting individualized needs is central to delivering an engaging customer experience
Spending scenario simulation
Use predictive models to preview outcomes prior to spending to choose between different scenarios while reducing risk
Marketing Mix Modeling
Understand the relationship between spending and sales including factors that drive success and long term strategic optimizations
Customer Journey Assessment
Understand how prospects turn into long-standing customers
Cross-Channel Attribution
Understanding which combinations of ad channels, creatives, keywords or content drives most of your downstream success or inefficiency