About me
Marketing Data Scientist & Data Architect
Objectives
To help enterprise and SMB marketers navigate complex, high-impact, data-driven decisions and achieve higher ROI by unifying, understand and leveraging their sales, marketing and customer data. Offering predictive dashboards to help better target, budget and personalize their marketing using data science, machine learning and data engineering.
Background
13+ years helping marketers understand unify, understand and act on marketing data across several channels; with deliverables ranging from reporting to complex data science and real time data architecture to help clients predict and cut their omnichannel costs, boost revenue, understand customer behaviors and more.